This page provides some basic information, and some potentially useful links, for the Introduction to Media Theory module.
This module offers an introduction to key ideas in media theory and research. It will also outline the political, geographical and historical context in which these ideas have emerged. At the core of the module is a concern with how people shape, and are constantly being shaped by, media. The theories introduced here are all attempts to describe and understand this relationship. Generally, theories will have their merits but will also contain blind spots. The task of students will be to understand these theories, be able to discuss them in the context of media today, and to be able to critique them. Finally, as we will see, a convergence of media forms, and a blurring of the line between producer and consumer, has prompted a long overdue convergence in media theories.
Additional Articles and Video
Introduction: What are media?
Media theory and Media Effects
Bandura's Bobo Doll Experiment
From Technological Determinism to Social Shaping Perspectives
The Innovation of Loneliness: An Animation based on the work of Sherry Turkle
Eli Pariser, Beware Online Filter Bubbles. TED Talk
Ideology: The Ideology of ‘New Media’
Media Forms, Ideology and Social Context
Political Economy: Ownership, Control and the Audience as a Commodity
The Public Sphere, Digital media and Democracy
Media Production: networks, production models and research methods
Introduction to Textual Analysis
John Berger. 1972. Ways of Seeing (BBC programme segment on advertising and glamour).
The active audience: making meaning from media
Converged theory and media-related practice